Rune - a letter of an ancient alphabet, or a mystical or obscure poem.
Scry - an archaic term meaning to scrutinize and decipher.
Software - arcane, obscure poetry that often requires 
heroic effort and mystical powers to create and decipher.

Just as ancient Wizards would carefully scry the runes
contained in weighty tomes of arcane knowledge
with the goal of creating powerful new magic,
we modern day Wizards at RuneScry Software
are carefully crafting our epochal magnum opus
RuneScry Saga
an ever changing massively multiplayer online role playing world.

(Saga - a narrative of heroic deeds - the ones performed by YOU!)